Analytics That Impact The Bottom Line
Traditional content analytics serve a purpose and should be part of what you analyze. Tools like Google Analytics will show you what pages were read, where people came from, your bounce rates, browser-breakdown, etc. While this is important for delivering your content, it’s not going to help you make product decisions? It’s also not going to help you prioritize your time as a content team. Check out this video to learn how Navitome’s analytics help you with decisions that actually sell more and waste less time.